Loyalty programs often underperform because there’s too much friction.

Customers forget their loyalty card, can’t earn rewards on online orders, or are in a hurry to pay and leave. These everyday moments make it harder to reward them and harder to bring them back.

Nomni Brandollar Connect removes that friction and keeps engagement consistent.

Nomni Brandollar Connect lets you automatically reward every customer, even if they’re not already part of your loyalty program and regardless of whether they pay with cash, card, or online.

You can issue Brandollars, a percentage of their purchase, like 10%, automatically at checkout. These rewards appear as QR codes on receipts, customer-facing displays, or through Nomni Online Ordering. They are fully programmable, whether 10%, 25%, or any amount you choose, branded and exclusive to your venue.

Customers scan and sign up to collect their rewards, becoming loyalty members in the process. Because the rewards hold clear dollar value and can only be redeemed at your venue, they create a strong reason to return and turn a one-time visit into a second.

All of this happens automatically, without adding steps for staff or slowing down service.

The Big Idea: Loyalty Without the Friction

Rewarding every customer, even if they are not part of your loyalty program, sounds like a strong idea.

But does it actually work?

To find out, we studied how non-member customers behaved after receiving a Brandollar reward through Brandollar Connect.

This case study is based on real behaviour over a recent 91-day period, where we tracked:

• A sample size of approximately 18,000 users who were issued Brandollars via Connect.

• 21.87% of these users made their first-ever transaction via Nomni, meaning they also signed up to the loyalty program. These are all new, unique users.

• 15.57% of them made at least one more transaction during the same period, representing a 71% return rate.

• 43% of those who transacted made their first purchase on the same day they received the reward.

These results show that automatic rewards, even for non-members, are not just a strong idea. They drive measurable engagement and repeat visits without adding manual work for staff.

The Brandollar Connect Impact

More Customers Activate Without Extra Work

When we compared users who received Brandollar Connect rewards to those who did not receive any reward, the difference was clear:

Customers who received a reward were 28% more likely to activate as loyalty members, meaning they made a purchase within their first 30 days.

Why is this so important?

Because this is the point where most loyalty programs lose momentum. Many customers never return, or they forget they even signed up. In the rush of service, loyalty becomes secondary, and rewards go unused.

Operators often spend tens of thousands of dollars promoting their loyalty program through paid ads, in-store signage, POS prompts and other channels. Yet more than 40% of diners say they sometimes, rarely or never use it. That’s a lot of money down the drain.

Brandollar Connect addresses this directly.

It automatically issues Brandollars to customers as soon as they pay, reinforcing a reason to return.

Because the reward is immediate, customers are more likely to build the habit of coming back sooner.

The data supports this. There was a 28% uplift in diners who returned and converted within the first month compared to those who did not receive a reward. That represents a meaningful increase in repeat visits within the same customer base.

Brandollar Connect Works Quietly, Consistently and at Scale

Brandollar Connect shifts your loyalty program from something customers may choose to use to something that is automatically delivered.

It runs in the background. It rewards every customer. It drives return visits without adding work for your team.

Ready to see what Nomni Brandollar Connect can do for your venue?

We will show you how many customers you are already rewarding, how many have returned, and what impact you could unlock by leaning in further.

No pressure. Just real data, real results and a more effective way to run loyalty.

Reach out to your Nomni account manager or contact us here, and we will walk you through it.