Setting different price points in different venues or channels of sale can can improve margins and protect profitability.

Operators can use variable pricing to:

• Offset location-specific costs such as high rents or higher cost of goods

• Absorb operational costs tied to specific channels, such as delivery commissions or dine-in labor costs

• Maximise profits by reflecting local customer willingness to pay (e.g. customers visiting your bustling CBD venue may be willing to pay different than a customer in a suburban location)

• Test different pricing strategies in different venues or markets

However, complex and time-consuming menu management can cause operators to default to the traditional ‘one price fits all’ approach. This approach limits revenue potential, especially for multi-venue restaurants.

Nomni POS removes this friction.

Pricing Strategies Made Flexible

Nomni POS includes a Product & Variant Pricing Level feature that allows operators to set up to 15 pricing tiers per product or variant. Each pricing level can be assigned to a specific sales channel a specific menu or a group of venues. Pricing levels are be applied in a few clicks and can be managed centrally.

This feature is used extensively by operators who’ve opted for the Enterprise Management System, or Catering Module. It is also available for operators who’ve opted for delivery integrations.

Why The Best Operators Love This Feature

Revenue benefits aside, operators love this feature because:

• It saves them time and makes the process error-free, since they can set it once and it updates wherever they want

• It’s easier for them to manage, view & update all tiers for products at once, as all the pricing tiers can be easily edited from a single screen and with central control

• They can accommodate more channels, groups or test multiple pricing strategies, as 15 levels of pricing gives them a lot of room to experiment

• They can stay ahead of the competition by quickly responding to competitor pricing strategies, because it is so easy and hassle-free to change pricing 

How Operators Use Pricing Levels

Here are a few pricing level use cases and examples of pricing strategies from our top operators to get you started:

• Location-based pricing: Charging slightly higher prices at premium city locations, while maintaining affordability and competitiveness in suburban outlets

• Delivery pricing: Offsetting commission and packaging costs by automatically applying higher menu prices on third-party delivery platforms

• Event & peak pricing: Operators can easily charge different prices during peak times (weekends, holidays, busy lunch hours, events) compared to off-peak hours using pricing levels and timed menus

Can’t wait to get started, or have questions? Let’s chat.