Marketplaces and delivery aren’t the same thing – at least not anymore. The best operators are tapping white-labelled direct delivery to reduce costs and increase revenue while taking back control over branding, promotional strategy, and customer experience.

Four Key Ingredients for White-Labeled Direct Delivery Success

White-labelled direct delivery allows operators to offer customers a fully customised and optimised online ordering and delivery experience. The success of these white-labelled direct delivery operations is driven by the ingredients that Nomni offers:

#1 A custom-branded Magic App - Reduces traditional build costs from tens of thousands of dollars to just hundreds, and puts your brand and menu on any device, everywhere.

#2 POS-integrated self-ordering - Helps orchestrate online ordering with a few clicks 

#3 Embedded payments - Gives you complete control over the payment experience, including friction-free redemption of targeted promotions or rewards, and your payouts

#4 Direct delivery integrations with leading providers or your own delivery operations - Eliminates the need for delivery intermediaries, reducing costs and complexity 

So, what’s in it for you? Let’s break it down.

#1 Slash Costs and Protect Your Margins

Your bottom line improves when you move to direct delivery. Let’s break it down.

Considering an average order value of $60 and a volume of 1,000 orders monthly, your revenue from online orders would be $60,000.

Any order via third-party platforms can cost at least 30% in commissions. That’s around $18,000 in commission fees, leaving roughly $42,000.

With direct delivery, you only pay delivery drivers – no commissions or aggregator fees. Even with a per-order delivery cost of $12, you’d spend around $12,000 fulfilling orders.

If you also spend an additional 5–8% of revenue on marketing, you could still save approximately $1,200–$3,000 per month, with every saved dollar reinvested into your business.

Pro Tip: Drive direct deliveries with your online ordering menu using Nomni Online Ordering and use your own fleet or connect to riders at even lower per-order costs using Nomni's direct delivery integrations with DoorDash Drive & Uber Direct. 

#2 Own Your Customer experience & data

Third-party platforms own customer interactions, payments, and most customer data. This limits your ability to collect first-party data and engage customers directly.

Create your own white-labelled direct delivery experience by embedding your online ordering menu into your Magic App or website to:

• Gather more first-party customer data points: Gain insights into customer behaviour and preferences using surveys, quizzes, their app activity data and payments data

• Personalise promotions/upsells: Personalise how you incentivise your customers, whether through custom promotions, deals or rewards, such as exclusive offers that can only be availed when customers order directly from you

• Activate Loyalty: Increase loyalty by rewarding your customers through your online ordering menu for delivery orders or takeaway orders

The result? A deeper connection with your customers and more opportunities to drive repeat business​.

Pro Tip: Drive repeat delivery orders through your white-labelled Magic app by running SMS & email campaigns to promote these exclusive offers using Nomni Engage, and drive repeat orders.

#3 Your brand, your strategy via white-labelled delivery

Unlike third-party delivery platforms, white-labelled delivery lets you curate the experience based on your brand and business strategy, then refine it using the data you own.

You control the look, feel, pricing, and promotions. For example, you might offer free delivery on quieter weekdays or promote catering menus on nights with higher group orders.

Pro Tip: Showcase and promote offers on your own branded currency to bank future shopping intent,  and build deeper loyalty.

#4 Reduce Operational Disruptions

Without direct delivery, operators rely on middleware and third-party integrations to connect drivers, marketplaces, and delivery services. These add cost and operational complexity.

Issues like delayed order syncing, inaccurate menus, pricing mismatches, and system downtime can disrupt workflows and affect customer experience.

Pro Tip: Eliminate the problem of fragmented tech, and reduce technology costs by up to 75% with the Liven One integrated system.

#5 Good for you and your diners

White-labelled direct delivery also benefits customers. They get better value through lower prices and more flexible deals, and they can earn rewards through your loyalty program.

Pro Tip: Keep your loyalty engine running using Liven’s Brandollar Connect with Nomni Online Ordering. This automated feature removes friction and encourages your customers to become a part of your loyalty program every time they make an online payment. 

How to Encourage Customers to Use Direct Delivery

Switching to direct delivery is a win-win for your business and customers. But how do you encourage customers to order directly from you? 

Here are a few tips:

1. Incentivise: Create special offers, freebies or rewards for placing direct orders.

2. Educate: Inform customers of the benefits of ordering directly with your restaurant and encourage them to support local restaurants.

3. Market: The key to getting customers to order from your app is publicising the rewards and benefits of doing so. You can:

   • Showcase your special ‘direct delivery offers’ on your Magic App or in-venue

   • Include flyers in orders that highlight the value and incentives of ordering from your app, and include a QR code that folks can scan to order from you directly. Pro tip - with Liven Abacus you can engage directly from a QR code on the receipt.

   • Inform customers of these offers and benefits of ordering direct via email or SMS marketing.

   • Use Instagram, TikTok and other social channels to promote your direct delivery offers, and educate customers about how they can support local businesses. Think about menu items that are only available via direct self-ordering.

Switching to direct delivery is how the best operators reclaim control over costs, customers, data and operations. 

Give us a call and we can quickly show you how much you will save and make.